Compelling Website Designs

Designing a website is more than just throwing some content on the site and adding a few images.  Website design is something that takes serious strategizing to get the most out of the website.  When designing a website, there are a few things you must consider before publishing and going live for the rest of the world to see.

Here are a few steps that will help you road map your way to a successful website design:


Before you set out in designing your website, you’ll first want to sit down and think about the purpose for the website.  Defining the purpose for the website will help you narrow your focus on what should be included in the overall build.

Questions you might ask yourself are:

  • What are my objectives?
  • What do I want people to do when they land on my website?
  • What is the main message I want my audience to receive?

Answering these questions will help you define your purpose and goals for creating a website.  The best way to answer these questions is to either sit down alone for brainstorming, or discuss with family and friends to hear different opinions.


When you create your website, you want to make sure you know who the website is intended for.  Who do you expect to visit your website? This is a bit of a loaded question, which is why you need to be as specific as possible when it comes to defining your target audience.  Here are a few things to think about when trying to determine who your website is built for

  • B2B, B2C, or C2C?
  • Age range?
  • Gender?
  • Demographic?
  • Interests?
  • How do you expect your audience to find your website?

With a clear target audience, you’ll know exactly how you should create your website that will be most appealing to the people that you expect to land on it.


When creating content for your website, you’ll want to keep in mind your purpose, audience, and objectives if you wish for it to be meaningful.  You’ll want to plan on including content that will get your message across to your audience effectively.  Content doesn’t just have to be words that are written throughout the website.  It can be videos, audio, and graphics that help deliver your message to those who visit your website.


You’ve defined your purpose, audience and have even created content that you want to put on your website.  Now it’s time to starting planning on how you want your website to be structured.  This processes is where you’ll think about how you want your content to be organized for the person visiting your website.

Two questions to think about when creating the structure of your site

  • How do you want people to navigate your website?
  • One page website or is there enough information for multiple pages?

Once you know how many pages your website should be, then it’s time to move on to the next step.

Designing the Pages

Creating effective pages will make the difference in creating action for people who visit your website.  If the pages you create are not user friendly, difficult to navigate, or just downright confusing, then you can expect majority of your visitors to bounce immediately after landing on the website.

Here are a few important things you’ll want to keep in mind when designing the pages

  • Avoid long clunky paragraphs
  • break up text with visuals
  • Create buttons to help users navigate throughout the website
  • Content should sequence nicely from top to bottom
  • Content should be easy to understand and follow
  • Link to other pages of your website with relative keywords

You want to create a positive experience for the user who lands on the website.  Much like someone who receives garage door services, they are expecting five star garage door service. The same goes for customers who come to your website.  You want to give them a five star experience so that they take action on your website, and will come back again and again.

Designing compelling websites is an art form.  It takes someone who can strategize an effective plan, but also be creative in coming up with a design that is artistic and unique from other websites.