Category Archives: website stuff

Improve Your Website’s CTR

Having a website is one thing, but it doesn’t mean anything if you aren’t getting traffic to the website.  CTR, or, click-through-rate is the percentage of people that land on your web-page after it shows in the search engine results page.

There are many factors that can improve a website’s CTR, and we can debate until the cows come home on which ones are the most important, but we put together a (short) list of tips to implement if you wish to improve the amount of clicks your website is getting.

Here are simple ways to improve your website’s CTR and capitalize on potential customers

Optimize Your Webpage

If you want a better click through rate, then you’ll have to work on your on-page SEO.  SEO stands for Search Engine Optimization, which is is a process where you optimize different areas of a website to rank higher in Google and other search engines results page (SERP).  By not having a properly optimized website, you won’t stand a chance of ranking at the top of the 1st page, which is where all the clicks are going to.

Clear Message In Your Title

The title of your website is like your first impression to your audience.  The title is the blue “clickable” link in the search engine results page.  To get people to click on your website’s link and land on your website, a clear message in the Title is a must.  You’ll want to clearly state what is on the page so the user knows exactly what to expect.  You can also include a compelling offer or call-to-action to incentivize the user to click on your webpage.  For example, has a clear message in their title of who they are, what they do, and why people should click on their link.

Make it Mobile Friendly

Mobile friendly websites are absolutely necessary if you want your website to thrive in 2019.  By not having a mobile friendly website, or a website that responds to multiple devices, then you ruin the chances of showing up high in the SERPs.  That’s because it’s the search engines responsibility to provide a positive user experience for the person making a search, and I think we can all agree that non-mobile friendly websites……..suck.

By implementing these three tips, you’ll quickly see a better CTR of your website.  You can easily track the click-through-rates of your website by tracking your traffic with Google Analytics.

Compelling Website Designs

Designing a website is more than just throwing some content on the site and adding a few images.  Website design is something that takes serious strategizing to get the most out of the website.  When designing a website, there are a few things you must consider before publishing and going live for the rest of the world to see.

Here are a few steps that will help you road map your way to a successful website design:

Purpose

Before you set out in designing your website, you’ll first want to sit down and think about the purpose for the website.  Defining the purpose for the website will help you narrow your focus on what should be included in the overall build.

Questions you might ask yourself are:

  • What are my objectives?
  • What do I want people to do when they land on my website?
  • What is the main message I want my audience to receive?

Answering these questions will help you define your purpose and goals for creating a website.  The best way to answer these questions is to either sit down alone for brainstorming, or discuss with family and friends to hear different opinions.

Audience

When you create your website, you want to make sure you know who the website is intended for.  Who do you expect to visit your website? This is a bit of a loaded question, which is why you need to be as specific as possible when it comes to defining your target audience.  Here are a few things to think about when trying to determine who your website is built for

  • B2B, B2C, or C2C?
  • Age range?
  • Gender?
  • Demographic?
  • Interests?
  • How do you expect your audience to find your website?

With a clear target audience, you’ll know exactly how you should create your website that will be most appealing to the people that you expect to land on it.

Content

When creating content for your website, you’ll want to keep in mind your purpose, audience, and objectives if you wish for it to be meaningful.  You’ll want to plan on including content that will get your message across to your audience effectively.  Content doesn’t just have to be words that are written throughout the website.  It can be videos, audio, and graphics that help deliver your message to those who visit your website.

Layout

You’ve defined your purpose, audience and have even created content that you want to put on your website.  Now it’s time to starting planning on how you want your website to be structured.  This processes is where you’ll think about how you want your content to be organized for the person visiting your website.

Two questions to think about when creating the structure of your site

  • How do you want people to navigate your website?
  • One page website or is there enough information for multiple pages?

Once you know how many pages your website should be, then it’s time to move on to the next step.

Designing the Pages

Creating effective pages will make the difference in creating action for people who visit your website.  If the pages you create are not user friendly, difficult to navigate, or just downright confusing, then you can expect majority of your visitors to bounce immediately after landing on the website.

Here are a few important things you’ll want to keep in mind when designing the pages

  • Avoid long clunky paragraphs
  • break up text with visuals
  • Create buttons to help users navigate throughout the website
  • Content should sequence nicely from top to bottom
  • Content should be easy to understand and follow
  • Link to other pages of your website with relative keywords

You want to create a positive experience for the user who lands on the website.  Much like someone who receives garage door services, they are expecting five star garage door service. The same goes for customers who come to your website.  You want to give them a five star experience so that they take action on your website, and will come back again and again.

Designing compelling websites is an art form.  It takes someone who can strategize an effective plan, but also be creative in coming up with a design that is artistic and unique from other websites.